Asics

## Welcome to ASICS

Welcome to ASICS, where passion for sports meets dedication to innovation. For over seven decades, ASICS has been at the forefront of athletic excellence, offering products that are not only high-performing but also rooted in a commitment to enhancing the well-being of athletes around the world. Our journey began in 1949, and since then, we have remained steadfast in our mission to bring harmony to the body and soul through sports.

## The ASICS Philosophy

At ASICS, our philosophy is encapsulated in our name, which stands for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." This principle guides everything we do, from the design and development of our products to our efforts in promoting a healthy and active lifestyle. We believe that sports have the power to transform lives, and our goal is to provide athletes with the tools they need to achieve their full potential.

## Innovation at the Core

Innovation is the heartbeat of ASICS. Our research and development efforts are driven by a relentless pursuit of perfection, ensuring that every product we create meets the highest standards of performance and comfort. Our state-of-the-art Institute of Sports Science in Kobe, Japan, is where the magic happens. Here, scientists, engineers, and designers collaborate to push the boundaries of athletic footwear and apparel, leveraging cutting-edge technology and insights from top athletes to create products that enhance performance and reduce the risk of injury.

## Footwear Excellence

ASICS is renowned for its exceptional footwear, designed to meet the diverse needs of athletes across various sports. Whether you are a marathon runner, a tennis player, or a fitness enthusiast, our extensive range of shoes offers something for everyone. Our running shoes, in particular, have garnered a loyal following for their superior cushioning, stability, and durability. Models like the GEL-Kayano, GEL-Nimbus, and GEL-Cumulus have become icons in the running community, celebrated for their ability to provide a smooth and comfortable ride mile after mile.

## Apparel that Performs

In addition to our footwear, ASICS offers a comprehensive line of athletic apparel designed to support athletes in their training and competition. Our clothing is engineered to deliver optimal performance, incorporating advanced materials and construction techniques to enhance comfort, breathability, and freedom of movement. From moisture-wicking fabrics that keep you dry to compression gear that supports muscle recovery, every piece of ASICS apparel is crafted with the athlete in mind.

## Commitment to Sustainability

At ASICS, we recognize the importance of sustainability and are committed to minimizing our environmental impact. We strive to integrate sustainable practices into every aspect of our business, from sourcing eco-friendly materials to reducing waste in our manufacturing processes. Our dedication to sustainability is reflected in initiatives such as our use of recycled polyester, our efforts to reduce carbon emissions, and our support for various environmental conservation projects. We believe that by taking care of the planet, we can help ensure a healthier future for athletes and communities worldwide.

## Supporting the Community

ASICS is more than just a brand; we are a community of athletes, coaches, and sports enthusiasts who share a passion for fitness and well-being. We are proud to support various initiatives that promote physical activity and healthy living, from sponsoring major sporting events to partnering with local organizations that encourage youth participation in sports. Through our community outreach efforts, we aim to inspire people of all ages and abilities to embrace an active lifestyle and discover the joy of movement.

## Athlete Partnerships

Our commitment to excellence is reflected in our partnerships with some of the world's top athletes. These elite performers trust ASICS to provide them with the gear they need to compete at the highest level. By working closely with our athlete ambassadors, we gain valuable insights into the demands of their respective sports, allowing us to continually refine and improve our products. Whether it's a world-class marathon runner or a rising star in tennis, our athletes play a crucial role in shaping the future of ASICS.

## The ASICS Running Community

Running is at the heart of ASICS, and we are dedicated to supporting runners of all levels, from beginners to seasoned marathoners. Our online running community provides a platform for runners to connect, share their experiences, and find inspiration. Through our training programs, virtual races, and expert advice, we aim to empower runners to achieve their goals and enjoy the many benefits of running. Whether you are training for your first 5K or striving to set a personal best in a marathon, ASICS is here to support you every step of the way.

## Technological Innovations

ASICS is constantly pushing the envelope when it comes to technological advancements in athletic footwear and apparel. Our commitment to innovation has led to the development of several groundbreaking technologies that enhance performance and comfort. The GEL technology, for instance, is a signature feature of our running shoes, providing exceptional shock absorption and cushioning. The FlyteFoam midsole technology offers lightweight and responsive cushioning, while the DUOMAX support system helps reduce overpronation and improve stability. These and other innovations ensure that ASICS products deliver the performance and comfort athletes demand.

## Beyond Sports: ASICS Lifestyle

While ASICS is synonymous with sports performance, our brand extends beyond the athletic arena. Our lifestyle collections bring the same level of quality and innovation to everyday wear, blending sporty aesthetics with modern design. Whether it's casual sneakers for a day out or stylish athleisure wear for a relaxed look, ASICS lifestyle products are designed to keep you comfortable and stylish wherever you go. With a focus on versatility and comfort, our lifestyle collections are perfect for those who want to stay active and look good doing it.

## Join the ASICS Movement

ASICS is more than a brand; it's a movement that celebrates the power of sports to transform lives. We invite you to join us on this journey, whether by trying our latest products, participating in our community events, or simply embracing an active lifestyle. Together, we can create a healthier, more vibrant world where everyone has the opportunity to experience the joy and benefits of physical activity.

## Our Heritage

The ASICS story began in post-war Japan with a simple yet powerful vision: to inspire young people through sports and bring hope and joy to their lives. Our founder, Kihachiro Onitsuka, started by making basketball shoes in his living room, driven by the belief that sports could play a crucial role in rebuilding and uplifting communities. This spirit of innovation and dedication to enhancing lives through sports continues to drive us today, as we strive to honor our heritage while constantly looking towards the future.

## Global Presence

From our humble beginnings in Japan, ASICS has grown into a global brand with a presence in over 50 countries. Our products are trusted by athletes around the world, and our commitment to quality and innovation has earned us a reputation as a leader in the athletic industry. Despite our global reach, we remain true to our roots, continually drawing inspiration from our heritage and the timeless principles that guide us. Whether in Tokyo, New York, or London, the ASICS spirit is alive and well, driving us to achieve new heights and make a positive impact on the world.

## Future of ASICS

As we look to the future, ASICS remains committed to our core values of innovation, sustainability, and community. We will continue to invest in research and development, exploring new technologies and materials that can enhance athletic performance and reduce our environmental footprint. Our focus on sustainability will drive us to seek out new ways to minimize our impact on the planet, from using renewable energy in our facilities to creating products that are more sustainable and durable. Through our community initiatives, we will work to inspire and support athletes of all ages and abilities, helping to build a healthier, more active world.

## Your Journey with ASICS

At ASICS, we understand that every athlete's journey is unique, and we are here to support you every step of the way. Whether you are a seasoned professional or just starting your fitness journey, our products and resources are designed to help you achieve your goals and enjoy the many benefits of an active lifestyle. From running shoes that provide the perfect fit to apparel that keeps you comfortable during intense workouts, ASICS is your trusted partner in sports and fitness.

## Experience the ASICS Difference

What sets ASICS apart is our unwavering commitment to quality, innovation, and the well-being of our customers. Every product we create is the result of meticulous research, rigorous testing, and a deep understanding of the needs of athletes. Our dedication to excellence ensures that when you choose ASICS, you are choosing products that will perform at the highest level and support you in your athletic endeavors. Experience the ASICS difference and discover why athletes around the world trust us to help them reach their full potential.

## Join the ASICS Family

We invite you to become a part of the ASICS family and join us in our mission to promote a sound mind in a sound body. Whether through our products, our community initiatives, or our commitment to sustainability, we are dedicated to making a positive impact on the world. Together, we can inspire more people to embrace an active lifestyle, achieve their goals, and live healthier, happier lives. Thank you for being a part of the ASICS journey, and we look forward to supporting you in all your athletic endeavors.