Nike

## Welcome to Nike

Nike, a global powerhouse in the world of sports and fashion, has been at the forefront of innovation and design since its inception. With a mission to bring inspiration and innovation to every athlete in the world, Nike has consistently pushed the boundaries of what is possible, both on and off the field. Our commitment to excellence is reflected in every product we create, every story we tell, and every community we engage with.

## Our Journey

Nike's journey began in 1964 when Phil Knight and Bill Bowerman founded Blue Ribbon Sports. What started as a small company distributing Japanese running shoes quickly evolved into a global brand synonymous with performance and style. In 1971, the company was rebranded as Nike, named after the Greek goddess of victory. This marked the beginning of a new era, characterized by relentless innovation and a deep commitment to athletes around the world.

## Innovation and Technology

At the heart of Nike's success is our unwavering dedication to innovation. We believe that the right technology can transform not only sports performance but also everyday life. From the groundbreaking Nike Air technology introduced in the late 1970s to the more recent advancements like Flyknit and Nike React, we continually push the envelope to create products that enhance athletic performance and provide unparalleled comfort.

Nike Air, one of our most iconic technologies, revolutionized the footwear industry by incorporating air cushioning into the sole of the shoe. This innovation not only improved comfort but also reduced the weight of the shoe, giving athletes a competitive edge. Over the years, we have continued to refine and expand our Air technology, leading to the development of products like the Air Max and VaporMax, which offer superior cushioning and support.

Flyknit technology, introduced in 2012, represents another significant leap forward. By using high-strength fibers to create a lightweight, formfitting upper, Flyknit shoes provide a precise fit while minimizing waste. This not only benefits the athlete by delivering a comfortable and supportive shoe but also aligns with our commitment to sustainability.

Nike React, our latest cushioning technology, combines a soft, lightweight foam with a resilient and responsive feel. The result is a shoe that offers both comfort and performance, allowing athletes to push their limits without sacrificing support.

## Sustainability and Responsibility

As a global leader, Nike recognizes its responsibility to create a positive impact on the world. We are committed to sustainable innovation and aim to reduce our environmental footprint across our entire value chain. This commitment is reflected in our Move to Zero initiative, which aims to achieve zero carbon and zero waste in our operations.

One of our key strategies for achieving these goals is the use of recycled materials. Our Space Hippie collection, for example, is made from recycled materials, including plastic bottles and old t-shirts. This not only reduces waste but also sets a new standard for sustainable design in the footwear industry.

In addition to our focus on materials, we are also working to improve the efficiency of our manufacturing processes. By using advanced techniques like 3D printing and automation, we can reduce waste and increase the precision of our products. This not only benefits the environment but also ensures that our athletes receive the highest quality products.

## Community and Impact

Nike's influence extends beyond the world of sports and fashion. We are deeply committed to supporting communities and empowering individuals through sport. Our community initiatives focus on providing access to sport, promoting equality, and fostering positive social change.

One of our flagship programs is the Nike Community Impact Fund, which provides grants to local organizations that promote physical activity and community development. Since its inception, the fund has supported hundreds of organizations, helping to create more opportunities for young people to engage in sport and stay active.

In addition to our community programs, we are also committed to promoting equality and inclusivity. Through initiatives like the Nike Equality campaign, we strive to create a more inclusive world where everyone has the opportunity to reach their full potential. This commitment is reflected in our diverse product offerings, which cater to athletes of all shapes, sizes, and abilities.

## Athletes and Ambassadors

Nike's success is closely tied to the athletes who wear our products and represent our brand. From iconic figures like Michael Jordan and Serena Williams to emerging stars like Naomi Osaka and Giannis Antetokounmpo, our athletes inspire us to push the boundaries of what is possible.

Michael Jordan, one of the greatest basketball players of all time, has been a key figure in Nike's history. The Air Jordan line, which began in 1984, revolutionized the sneaker industry and established a new standard for performance and style. Today, the Jordan brand continues to thrive, with new releases and collaborations that keep it at the forefront of sneaker culture.

Serena Williams, a tennis legend and advocate for equality, embodies the spirit of Nike. Her dedication to excellence on the court and her commitment to social justice off the court make her a true inspiration. Nike has had the privilege of working with Serena to create products that not only enhance her performance but also reflect her unique style and personality.

Naomi Osaka, a rising star in the tennis world, represents the next generation of Nike athletes. Her powerful game and fearless attitude have made her a force to be reckoned with on the court. As a Nike ambassador, Naomi is not only helping to shape the future of tennis but also using her platform to advocate for important social issues.

Giannis Antetokounmpo, known as the "Greek Freak," is another example of Nike's commitment to nurturing young talent. Giannis's incredible athleticism and determination have made him one of the most exciting players in the NBA. His signature line of sneakers reflects his unique style and explosive playing style, offering fans a chance to connect with their favorite athlete.

## The Future of Nike

As we look to the future, Nike remains committed to our core values of innovation, sustainability, and community impact. We believe that sport has the power to transform lives, and we are dedicated to creating products and experiences that inspire athletes of all levels.

Our focus on innovation will continue to drive us forward, as we explore new technologies and materials that can enhance performance and reduce our environmental footprint. We are also committed to expanding our digital capabilities, creating seamless and personalized experiences for our customers around the world.

Sustainability will remain a key priority, as we strive to achieve our ambitious goals for zero carbon and zero waste. By continuing to innovate in our materials and manufacturing processes, we aim to set a new standard for sustainable design and production in the industry.

Our community initiatives will also continue to grow, as we work to provide more opportunities for young people to engage in sport and stay active. Through our partnerships and programs, we aim to create lasting positive change in the communities we serve.

## Join Us

Nike's journey is one of passion, dedication, and relentless pursuit of excellence. We invite you to join us on this journey, whether as an athlete, a fan, or a member of our global community. Together, we can continue to push the boundaries of what is possible and create a better, more inclusive world through sport.

At Nike, we believe that everyone is an athlete, and it is our mission to bring out the best in each and every one of you. With our innovative products, sustainable practices, and commitment to community impact, we are dedicated to helping you achieve your full potential. Thank you for being a part of the Nike family. Let's make history together.